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Mobile phone cartoon industry "fluttered about"
this newspaper has to understand, to lead the formulated by the ministry of culture and ldquo; Mobile phone anime standard system & rdquo; Draft has been completed, will enter the stage of expert evaluation, is expected to release early next year. The unity of the standard will contribute to the cartoon works, production and channels of communication cost reduced to open further based on the mobile Internet anime market. The industry estimates, three years ahead of mobile phone anime income scale will achieve 2.31 billion yuan. And the policy power photograph echo, recent potatoes nets, xuan action spread, Mr Fly anime and a number of companies began to frequent cross-border, on the one hand, see the Chinese original cartoon of great value, on the other hand hope through the integration of anime content, channel, and traditional industry resources, borrow policy east wind, and accelerate the development of the enterprise. According to participate in & ldquo; Mobile phone anime standard system & rdquo; The authorities said formulated, led by the ministry of culture of the standard system for mobile phone cartoon has been completed a first draft, including data format standard, operation service standard, content creation standards, the user service standards, hardware standard five aspects, covers mobile phone industry chain upstream and downstream cartoon link, is expected to be released early next year. At the same time, the Chinese mobile phone cartoon base will be in December in the national promotion push commercial use mobile phone anime, China mobile phone cartoon base material processing capacity, information ability to interact, copyright service ability, the three big ability has been officially open platform, will be main original cartoon, get through to the issue of the upstream and downstream original cartoon link. Based on the mobile Internet phone the animation, the unity of the standard system will no doubt be industry development accelerator. & ldquo; The unity of the standards for cost reduction first, generator can do will work with operators, intelligent terminal of the operating system and seamless connection, productivity and profits will have great ascension. & rdquo; Information technology, associate director of the extension d to LiSheng told reporters, to the platform and channel services, can for the user to provide better products, improve the service quality and level. It is understood that the 7 th China international animation games during the expo, by the ministry of culture, scientific research institutions, three big operators, cartoon enterprise participation in the mobile phone anime standard subject research group has been set up and investigation. Among them, by appear on the market the company information for extension d led & ldquo; Mobile phone user service standards and cartoon rdquo; . It is reported, this standard in the mobile phone anime service contents, service channel, the user rights protection three established a detailed specifications, apply to cell phone anime products for users mobile phone operators to provide products and services to the whole process of the animation. According to the established schedule, expected in early 2012, the ministry of culture culture industry leading the preparations for and will form a & ldquo; Mobile phone anime standard & rdquo; Application alliance; March 31, 2012, complete & ldquo; Mobile phone anime standard & rdquo; The trial and promote assessment; In April, 2012, & ldquo; Mobile phone anime standard & rdquo; Will be officially released. The personage inside course of study thinks, industry standards of unity will further open the cartoon based on mobile Internet market. Erin consulting research data also show that the national anime hobby crowd of about 160 million, with 54.3% of people in the mobile phone anime interested, 58% of users willing to pay more than $5 monthly fee. Mobile phone user scale will animation is expected to more than 36 million homes, according to mobile phone anime function fee if 5 yuan/month calculation, three years ahead of mobile phone anime income scale about 2.31 billion yuan. And according to China mobile's plan, to & ldquo; 1025 & rdquo; The end, China mobile will and 10 domestic and international famous cartoon association, more than 50 home DongManHua excellent creation company and press, 500 domestic and international information service company for cooperation, in its mobile phone platform into 2500 home cartoon animation enterprises at home and abroad, leading to more than 10 ten thousand people obtain employment, realize the mobile phone in the animation industry scale more than 6 billion yuan.
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